Recently the twitter/facebooker/bloggers sphere has all been a-twitter about Malcolm Gladwell of Tipping Point fame’s slam of social media as a tool for advocacy. Seems Gladwell does not believe that social media creates very strong “links”, which especially effects those who would wish to use twitter as an advocacy tool. He states that the twitter revolutions that happened in Moldova or Iran were overstated; siting the fact that there are very few twitter users in these countries.He gives some detailed overviews of how REAL advocacy happens in the form of recounting key events in the civil rights movement.
I agree with him on some counts – technological advances in my mind are always overhyped – and there is nothing more hyped than facbook and twitter. Yet, I think that his analysis is flawed in one way -it is written almost solely from a developed world perspective. Yes, we in the developed world might be spoilt with our ubiquitous bandwidth, but it is not in the developed world that social media is having the biggest impact. It is the developing world, those places where millions upon millions of people are queuing to buy mobile phones, getting on the internet and social media, and using those phones for all there worth. I have written a few posts on the impact of mobile technologies which you can link to here.
Malcolm Gladwell has an interesting column in the October 4, 2010 New Yorker called “Small Change.”
Gladwell asserts that claims of Twitter’s role in various uprisings in developing countries (like Moldova or Iran) have been exaggerated. He cited Evgeny Morozov, a Stanford-based scholar who notes that “Twitter had scant internal significance in Moldova, a country where very few Twitter accounts exist.” And he cites Anne Applebaum who suggested in the Washington Post that the protest “may well have been a bit of stage-craft cooked up by the government.” Golnaz Esfandiari in Foreign Policy wrote in Summer 2010 about Iran: “It is time to get Twitter’s role in the events of Iran right…Simply put: There was no Twitter Revolution inside Iran.”
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