Speed Bump Girl – $15,000 worth of Hype

Speed Bump Girl

Speed kills, and speed is especially dangerous in relation to children. A Canadian organization has recognized this and is working with the École Pauline Johnson Elementary School in West Vancouver, British Columbia to test an innovative way to slow people down.

Dubbed by ABCnews “the Speed Bump Girl“, BCAA Traffic Safety Foundation and Preventable.ca have created a 3D optical illusion of a little girl chasing a  ball on the road in front of the school. There has been a huge outcry online about how this image is absurd and dangerous, with many critics writing that the image could make people slam on the brakes or even swerve off the road.

Unfortunately, what is illusory is Speed Bump Girl’s supposed 3D effect, what is not illusory is the projected $15,000 cost for the project.

I went down to École Pauline Johnson just the other day to check out this project. Please watch my video and see what I found.

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Posted in Photography, Urban Planning, Youth
Tags: École Pauline Johnson Elementary School, British Columbia, canada, Pavement Patty, Road traffic safety, Speed Bump Girl, West Vancouver